Have you heard about Emma?

Since July 2018, Edina Realty agents have been successfully using phase one of our new technology tool to promote themselves and their listings. It’s called Emma, your digital real estate assistant, as showcased in an article published by the Star Tribune.

IN THE NEWS

Emma does the work for you

If you’re tired of the time it takes to create promotional materials, you’ll love Emma. 
Emma creates professional materials to promote:

House graphic
Transaction document graphic
Chat graphic

Your listings

Announce new listings, open houses and price improvements

Your sales

Share your successes to attract new business

You!

Offer customized buyer and seller guides

Automatically receive emails with links to 
ready-made materials to promote your listings!

Chat graphic with "Hello, how can I help?" signifying how Emma helps agents

Flyer • Multi-page brochure • Property website 
Social media post • Post cards • Customized buyer and seller guides

The automated promotional materials are just the first phase of Emma. Future phases will automate parts of the transaction, help our agents build relationships with their clients, alert them to key milestones and so much more.

Already an Edina Realty agent? Sign in to emma.

Want to learn more about how Emma can make your business and life easier?

Screenshot of just listed flyer from Emma digital assistant
Screenshot of a just listed brochure
Just listed postcard image for agent's new listing
Image of the Ultimate Sell Guide branded to agents for their clients
Emma logo

“Our goal is to help our agents navigate the complexities of 
their role by streamlining the manual, time-consuming pieces of their job and allowing them to focus on what they love—building relationships 
with their clients.”

– Sharry Schmid, president, Edina Realty

Want to learn more about how Emma can make your business and life easier?

Connect with a managerConnect with a manager

Visit edinarealty.com
© 2003-2025 Edina Realty, Inc. a HomeServices of America, Inc. company and Berkshire Hathaway affiliate.

Edina Realty logo
Become a RealtorEdina Realty advantageOur cultureJoin usHome
Our teamAgent stories
Info sessions

Emma, the Digital Assistant 
for Real Estate

Emma the Digital Assistant 
for Real Estate

Emma the Digital Assistant 
for Real Estate