The Edina Realty advantage
You can confidently build your business on the Edina Realty brand and benefit from name recognition, a top performing website and agent websites, agent-branded apps and more. We invest in media relations, advertising and lead generation that always honor point of origination and translates to more business for Edina Realty agents:
- 7,942 leads from non-Edina Realty listings
- Company leads worth $4 million in gross commissions
- No referral fees are charged on leads from your own listings or your own website and app
At Edina Realty Home Services, our goal is to support you so you can support your clients. It’s really that simple.
More leads, better business
Edina Realty agents receive the top commission in any market because our customers have a lot of faith in the red Edina Realty for sale sign. And they should! Edina Realty has led the market in sales for 25 years running.
A lot goes in to promoting this brand, including:
- Advertising campaigns featuring digital, outdoor and print media
- Relationships with local and national news media to highlight trends, agents, interesting stories and properties
- Strong presence on social media with dominant share of voice on all major platforms
- Monthly paid open house ads on social media
- Advanced search engine marketing
- A website that’s optimized for search
- Listings on over 4,000 local and national real estate websites including Zillow.com, Realtor.com, Trulia.com
Since 1955, Edina Realty has operated under the core values of honesty, integrity and commitment. Our founder, Emma Rovick, said she never wanted to cross the street to avoid a past client. We still operate that way today.
This brand is your sign of success
It’s easier to buy and sell real estate when you know a lot of people, and when you’re with Edina Realty, the network comes to you through:
- Weekly sales meetings at your office
- Find opportunities to hold open houses
- Hear about new listings
- Identify buyer opportunities ahead of the competition
- An online, seller-driven pre-market listings network
- More than 2,000 Edina Realty agents living and working throughout Minnesota and western Wisconsin—ensuring expertise and referral opportunities when a client in Brainerd needs a Realtor in western Chippewa Valley
- Regular meetings with members of Exceptional Properties luxury homes division, plus:
- Global exposure for $1 million-plus listings through luxuryportfolio.com
- Preferred ad rates in six major publications, including The Wall Street Journal
- Access to exclusive marketing materials
- The largest real estate company in America – HomeServices of America
- Nearly 30 top real estate companies operate in the HomeServices of America family
- Relocation services for clients moving outside of Minnesota and western Wisconsin
- Company events
It's all about who you know
Reach out to a manager today to learn more about what Edina Realty can do for your business.
Looking to grow your current real estate business? Find out why Edina Realty is the best place to do it!
If you don’t succeed, we don’t either. There simply is no Edina Realty without successful Edina Realty agents. We could go on for days about all the available programs to help our agents build a better business, but here’s a sampling:
- Edina University: Monthly hands-on and virtual learning and role-playing opportunities to quickly grow your business
- Fast Track: Online checklists of tasks and activities directed at generating leads and honing your skills
- Tech Camp and technology training: A focus on technology tools that drive agent business success
- 30 webinars a year: Skills-building webinars that cover relevant topics
- Four-day Ninja Selling: Sales training designed to transform your business and your life
- Top agent Circle series: Three advanced topic offerings available according to sales achievement levels
- One-on-one manager coaching: Individual attention and coaching when and where you need it
- Online learning: 300 video courses and resources to help you build skills anytime, anywhere
- Legal Updates and Legal Briefs: Updates and recommendations on current issues
- Marketing consultation: Advice to help you design your custom marketing plan
- Marketing Camps: A variety of courses featuring tips, trends and training from experts in the field
If you’re like most people, you work to live. And being successful in your work leads to greater fulfillment in your personal and professional life. Looking for training to start your real estate career? Learn how to become a real estate agent.
Your professional development is our priority
As an Edina Realty agent, you are your own boss, but you never work alone. It starts at the local office with full-time staff offering transactional support and a manager providing business coaching, guidance and motivation. And it continues with:
- Technical support team that removes the stress and fear that can come with using technology
- Full legal department with actual lawyers answering your questions and giving advice
- Marketing staff offering expertise in everything from search engine marketing to logo sizing and placement
- Office managers trained in real estate coaching who can pass on key skills they used as successful agents
- A groundbreaking Wealth Enhancement Plan, including a company match, to help you save for your future
- Local customer care team to help your clients when you can’t
- Leadership at every level—on local, state and national Realtor boards—representing you
- Most visited real estate website in the region—over 24 million total visits last year
- Technology to save you time and money
- Employee Advocacy—curated content for social media
- NetworkONE - An online, seller-driven pre-market listings network to give clients a premarket advantage
- MyAtlas—a digital tracker for clients through their homeownership journey that builds lifetime loyalty by keeping you top-of-mind throughout the transaction and beyond.
- kvCORE set of productivity and lead generation tools
As the way people shop and purchase homes evolves, we evolve with it. This means putting more services in your hands to help you assist your clients. It means innovation and coming up with new—and better—ways of doing things.
We're here for you in so many ways
No referral fees on leads from your own listings or your branded website and app. Ready to claim your leads?
Visit EdinaRealty.com
© 2003-2025 Edina Realty, Inc. a HomeServices of America, Inc. company and Berkshire Hathaway affiliate.
